The Cynsational Entrepreneur — Social Media Marketing

Consistently publishing great content online is an important part of your social media marketing. Great content drives traffic and increases your audience. But, your social media marketing can also provide invaluable insight.

Track your engagement and analytics to learn about your audience. Your marketing and product creation decisions are easy when based on these insights.

Pinterest is a great tool to gain traffic and increase brand exposure for your business. (See here … and here ... and here ). I discuss Pinterest with other users often. We understand and know the terms and topics. Many business owners and bloggers don't understand Pinterest. And it can be intimidating if you aren't familiar with it. Here is an infographic on the Pinterest basics: Pins and Boards.      7 Simple Pinterest Tips Six Reasons to use Pinterest for Your Business

First impressions: You can only make one and it better count. The same principle holds true for your website. Part Two of The Business Tune-Up series is to conduct a Website Audit. When you started your business, your website design and creation was a large part of the process. You spent hours strategizing how your website would look and how your clients would use it. Since your ‘hung your shingle out’ you have probably added content, links, blog posts, products or services. Your website has grown with your business – does it still work for your business? Download the checklist, put...

  Whatever venture, whether online or brick & mortar, you are pursuing, an online presence is paramount to your success. The internet provides the largest forum for connecting with a wide variety of people. If you are looking for a way to show off your expertise and also make a little money while doing it, you must start a blog. What is a Blog? A blog is actually an online magazine or newsletter. You can publish daily (or even several times a day), weekly, or monthly. With a blog you can upload posts about anything that you want. Many people...

  Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive. Of all the successful blogs on the Internet, hundreds more have failed. Running a blog for your business is like running a business. Unless you are willing to put the time in and treat it seriously. Your blog won't last long and it won't generate income or customers...