The Cynsational Entrepreneur — Content Marketing

First impressions: You can only make one and it better count. The same principle holds true for your website. Part Two of The Business Tune-Up series is to conduct a Website Audit. When you started your business, your website design and creation was a large part of the process. You spent hours strategizing how your website would look and how your clients would use it. Since your ‘hung your shingle out’ you have probably added content, links, blog posts, products or services. Your website has grown with your business – does it still work for your business? Download the checklist, put...

  Whatever venture, whether online or brick & mortar, you are pursuing, an online presence is paramount to your success. The internet provides the largest forum for connecting with a wide variety of people. If you are looking for a way to show off your expertise and also make a little money while doing it, you must start a blog. What is a Blog? A blog is actually an online magazine or newsletter. You can publish daily (or even several times a day), weekly, or monthly. With a blog you can upload posts about anything that you want. Many people...