The Cynsational Entrepreneur — marketing

"Achieve success in any area of life by identifying the optimum strategies and repeating them until they become habits." ~ Charles J. Givens People who accomplish their goals and achieve their dreams aren’t lucky, they follow specific routines and daily habits.   What are a routines and habits? Habits help you be successful by forcing you to follow routines. Habits set you up to follow through on your goals give you the discipline to take action help you to focus and complete tasks create a pattern of consistency Marketing and sales can be tough. Every entrepreneur must learn how to...

First impressions: You can only make one and it better count. The same principle holds true for your website. Part Two of The Business Tune-Up series is to conduct a Website Audit. When you started your business, your website design and creation was a large part of the process. You spent hours strategizing how your website would look and how your clients would use it. Since your ‘hung your shingle out’ you have probably added content, links, blog posts, products or services. Your website has grown with your business – does it still work for your business? Download the checklist, put...

Do you struggle to find new clients? Worry that you may not have enough business to pay the bills? Here are eleven proven strategies, all focused on building an engaged audience so you are able to book new clients quickly, whenever you need them.   1.           Be Yourself You may think this is one of the most overused phrases, but it is the most powerful. You won’t connect with the right people until you are coming from a place of total transparency and honesty. Listen, share and evaluate—yourself as well as others. Be self-aware. Invest in coaching specifically in areas in...