The Cynsational Entrepreneur — Success

An infographic is a visual way to offer a representation of concepts. Both simple and complex concepts are more easily understood through a combination of images and text. When you are trying to improve SEO, you may only consider content in text format. Images are often given the short end of the stick and are a late addition, added without much thought. But, they should not be an afterthought. People Are Visual: Most people enjoy looking at pictures. When reading online, information broken up by complementary pictures makes it easier to grasp information. Readers Want What They Want Now:  The...

Do you struggle to find new clients? Worry that you may not have enough business to pay the bills? Here are eleven proven strategies, all focused on building an engaged audience so you are able to book new clients quickly, whenever you need them.   1.           Be Yourself You may think this is one of the most overused phrases, but it is the most powerful. You won’t connect with the right people until you are coming from a place of total transparency and honesty. Listen, share and evaluate—yourself as well as others. Be self-aware. Invest in coaching specifically in areas in...

I stayed up way past my bedtime watching the drama of the voting results of the recent presidential election. Watching the percentages of vote totals change for the candidates every few minutes was like watching a high scoring football game. “Yea! We’re ahead.” “Uh oh, we’re behind” Back and forth. Up and down. As the path to victory became clear for one candidate, time seemed to be running out for the other. The result was surprising. Unexpected. Change was elected. Uncertainty dawned. I remain humbled and awed that I live in a time, and in a country, where elections and the...

  Here in Big D, kids went back to school this week. Back in my day, we didn’t start school until after Labor Day. The calendar, and the hot weather, still say summer. But backpacks were stuffed with school supplies, lunches were packed and the school doors were opened. Despite the continuing summer weather, the unofficial start to fall has arrived. The energy changes, the traffic changes, the mood changes. The relaxed and laid back atmosphere we enjoyed the last few months disappears to be replaced with the frenetic pace of school days. When I was growing up, I loved...

Whether you are thinking about starting a side gig, quitting your corporate job to start a full time business, or already rocking it as a solopreneur, you need a business plan. There are six key elements to an effective plan: Before you begin writing your business plan, you need to define your target customer. Be sure to pick up the complementary worksheet.         For more details on how to write an effective business plan, pick up the Quick and Easy Business Plan Guide and Workbook.     How to Boost Sales by Creating Good Habits Business Tune-Up...