The Cynsational Entrepreneur

How to Start a Business, Part Four   Design Your Business, Your Way!  If you've read the previous posts on mindset, vision and values and finding you're 'why,' you know it's vital that your business is a reflection of your values, offers a creative outlet for your personal vision, satisfies your own personal dreams and supports your 'why.' (Whew! That is a lot to ask of a business. I know it sounds overwhelming. Don't worry. Spending some time and thought as you get started could prevent you from starting a business that becomes a burden to you.)   In this blog,...

Discovery Systems How to Attract A Steady Stream of Ideal Customers  What does it take to build a business from the ground up? Do you have a great idea but don't know where or how to start? Or have you created a website but have no idea how to get visitors(and buyers)?  This blog will show you how to get clients and increase sales by creating Discovery Systems. In the last article, we reviewed the three systems you need for a steady stream of customers so you can get off the 80-hour week hamster wheel.   At the top of...

The Dream: YOU - the owner of a growing, thriving business. People look up success in the dictionary and see a picture of you.   Reality: OVERWHELM Your to-do list is long and every item has it’s own to-do list. You wake up in a near panic every morning, work as hard and fast as you can (the GRIND), go to bed exhausted and start all over the next day. Yep, you are making money but you have no time to do anything with it. This isn’t the success you dreamed about.   What the heck happened? You didn’t plan...

The Origins of My Business Philosophy When I meet new prospects, I am often asked about my business experience. I like to tell the story of my first job after college. I learned more in the first two years after graduation than I did taking classes. At least I learned more 'real world' lessons.  Here's what happened --  After finishing my last exams at the University of Texas, I met a local Austin entrepreneur while looking for a job. He had a successful chain of retail empire. He had an idea to expand his business with a completely different type of shop. He...