Do you have a blog on your website? Maybe you’ve thought you should start a blog, and maybe even posted a few times but ran out of ideas and time to keep it up. Now is the time to rethink blogging as a marketing tool.
I recently found these three eye-opening stats on blogging:
Small businesses with blogs generate 126% more leads
Companies that blog have 97% more inbound links
81% of US consumers trust advice & information from blogs
Another study found that B2B companies with a blog, posting as little as 1-2 times per month, generate 70% more leads than companies that don’t blog. Plus, having in-depth articles on your blog can actually boost your search engine rankings.
Now you are probably thinking about all the reasons blogging won’t work for you. You lack the time, you don’t have enough ideas to sustain a blog, you don’t like writing, and your assistant (if you are lucky enough to have one) is doing the work of 3 people already. Plus, how are you going to advertise your blog so that potential customers are reading it? It can be overwhelming.
OUTSOURCE! Partner with your Virtual Assistant publish your blog. She can write your posts (or provide first drafts for your personal edits), edit the posts you write, provide new ideas and do the necessary research for in-depth articles. Your VA can also publish to your website, create blog the graphics plus handle the social media marketing for each post.
Try a VA Package like MISSION CONTROL.
(If you want to learn more about how to find and hire a Virtual Assistant, pick up the FREE guide, The BIG Business Breakthrough.)
Blogging isn’t going away. Increasingly, people search the web first for new for information on purchasing new goods and services. Not having a blog today is akin to not hanging your shingle 100 years ago. Blogging is an important part of your social media marketing.
[Originally Posted at Cynsational Services]
Sources:
http://blog.hubspot.com/socialmediatoday.com/mikevelocity/1698201/blogging-stats-2013-infographic
