The most important thing to remember in your business is your customer.
Do you know who your ideal customer?
Can you describe their profession, their lifestyle, their challenges?
If you don't have a clear picture of your ideal customer you are likely missing business.
Starting with your business plan, knowing your client is essential. When you create products or service offerings, craft your marketing strategy, or design web ads, you have to have your target customer in mind.
Complete this complimentary worksheet to craft your customer profile(s).
From Cynsational Resources